It recently dawned on me that I have mostly targeted individuals when selling my books at book launch parties, Facebook, and twitter. BUT if I were to target bookstores, then I might have repeat orders from the owners. With Amazon and Barnes and Noble taking up such a large portion of the book market, many independent bookstores have folded, but many still exist and serve specific niches.
My publisher The Wild Rose Press offers 30% discount to bookstores who order directly from them. They are a small press and cannot afford to work through a book distributor, but bookstores can order small quantities and see how sales pan out.
I conducted a search for independent books in our state and reached out to each with an explanatory letter and information on how to order my books. Many of these stores also allow authors to set up author signings and publicize them on their websites. Some cater specifically to children or YA or mystery or local authors. Read about each carefully. Some are even owned by authors.
Don’t just stop with bookstores. Many gift shops also carry books. University Bookstores carry fiction of interest to college age students and especially in colleges with strong teacher training programs, children’s books to be used by future teachers. Get repeat business and develop a circuit to sign books at the stores that carry your novels.